How Does PPC for Hotels Work?
PPC is the short form of Pay-Per-Click. It is a form of marketing in which you as an advertiser will have to pay a fee. You should pay this fee when a visitor clicks on your hotel advertisement placed online. But, you will have to pay only when the person visits your website by clicking on the ad.
As an advertiser, you will have to pay search engines like Google to get better visibility on SERPs. Have you looked for something online lately? You might have noticed a small icon that reads “Ad” following the initial set of results in SERPs. Those results are from Pay Per Click. All these ads are triggered by the keywords that you use for searching any information on the web.
In terms of finances, Pay-per-click for hotels works by charging you on the basis of how frequently visitors click on your ads. Let us consider that your ads show up, but no one has clicked on them. In this case, you do not have to pay anything. Even some search engines follow a unique auction system. It will decide the placement of your advertisement and also the price that you pay per click each time people browsing the web search for a keyword related to your business and trigger your advertisement.
Do you feel it to be a complicated process? No, it is actually not. You will find that this concept is a pretty easy method for hotels to advertise. Being the owner of a hotel, you can use this concept for advertising any openings in your hotel. Also, you can use it when you wish to announce hotel upgrades and travel packages. This would be the best option for last-minute special offers and affordable costs for off-season stays.