How is an Inbound Marketing Website Designed?
If people come to your website that looks out of date, it reflects a poor image for your brand. An inbound website is designed using the modern form of UX/UI design style. UX Design means User Experience Design, and UI Design is known as User Interface Design. Consider both UX and UI along with some essential features for your website to make it fully functional. An inbound marketing website intends to facilitate prominent lateral navigation, enticing CTAs, clear next steps, and featured content. It attracts visitors and eventually leads to conversions.
The inbound marketing website needs to be designed with some specific elements included in the architecture, design, and web development.
Custom Landing Pages
Whether it’s for your social media bios, digital ads, or content offerings — custom landing pages can be a great tool to deliver a personalized experience for specific audiences. A custom page is different from your primary landing pages, like your homepage, services, or contact page. They’re designed to be linked to a specific location or action, and use copy, imagery, and CTAs directly related to exactly where, how, and why people found your content. This is what gives them a higher conversion rate.
If you want people to come in and discover your business online to ensure digital presence, a regular source of new content is required. A blog area on your website with relevant content is the most efficient way to achieve it.
A business blog featured on the website gives you a platform to regularly publish relevant, helpful content and target your customer. You can amplify the content in social media posts, emails, ads, and more.
- Attracts your target customers’ in social media and search results
- Proves to be an ongoing source of search engine optimization opportunities
- Improves your position on various search engine results
- Elevates your brand storytelling and creates an emotional connection
- Helps to engage with potential customers
- Improves brand awareness