3. Product page optimization
Every page on your website needs optimization for search engines. When it comes to ecommerce stores, it's hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords." If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords. To ensure that your product pages earn a high ranking in search results, we'll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too. Your product pages should also include images of the items you are selling.
Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page. It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images. That’s why our dedicated team optimizes your images for SEO. Plus, we review each page of your website in-depth to ensure that you're targeting long-tail keywords and that you're not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.