Hotel & Resort Industry in India – An Overview:
Owning a hotel or resort is not easy. You will be looking for ways to reach a larger group of audience. Here is how digital marketing for hotels & resorts can help you. If you own a hotel or restaurant, you know that the industry is competitive. You will have to follow different strategies to make sure that you can reach your target market with ease. Also, you might have heard that digital marketing for hotels & resorts is bringing fruitful results to your competitors. If you are wondering where to start things, you are in the right place. Let us first start by understanding what is this concept all about.
Hotel & Resort industry in India is always considered a sunrise industry. The meaning is that it has a great scope in the future. This industry has improved to become one of the key drivers of growth among the service sectors in the country. The Indian resorts play a major share in attracting tourists from across the world by providing them with a safe place to stay. In the same way, hotels in India are serving them great-tasting foods. Above all, the rich culture of India attracts people to explore our country. When they visit, hotels and resorts take care of their needs effectively.
Studies show that India was ranked in the 10th position among the 185 countries concerning travel and tourism in 2019. This industry contributed nearly 6.8% to the total economy of the country. In fact, hotels and resorts provide a great share for the development of travel and tourism. The latter relies on the former and when talking about Indian Tourism, hotels and resorts are considered a part of the industry.
Of course, due to the pandemic similar to other countries, the Indian hotels & resorts were one of the greatly affected industries. But, with the vaccination on and with the lock-down released in most parts of the country, the industry has again started to pick up slowly yet steadily.
So, this is the right time for you to know about the digital marketing service for hotels.