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Inbound Marketing

Inbound Marketing plays an important role in helping hotels & resorts business grow. It is helpful to collect information like competitive intelligence, customer research, trends, industry analysis, competitive activity, and economic signals. It can be beneficial to set an effective product strategy.

Inbound marketing is helpful for many businesses worldwide, and it has become an effective method to promote your business online with the help of Social Media and New Technology. There are many advanced ways used for inbound marketing. Inbound marketing focuses on generating quality content which can be helpful to attract people toward your business and services, where they naturally want to be.

You can match your customer’s interests with the help of quality content; your business will automatically attract inbound traffic that can be converted, closed, and delight over time.

How Inbound Marketing Helps Hotels & Resorts to Increase their Bookings and Lead Generation

We are living in a disrupting market where Social Media has a great influence on consumers and their purchasing behavior. According to the surveys, around 75% of consumers explore Facebook while in the pre-shopping planning stage. They usually look for recommendations from their family and friends on social media. However, the majority of people are buying things from online stores.

It is difficult for hoteliers and hotels with years of experience in the travel industry to leave behind the old advertisement methods like publishing ads in travel magazines and promoting a business on television through retargeting. The costs of inbound marketing are 62% less per lead than outbound marketing.

Traditional marketing is effective in reaching a wide range of audiences. However, not all of them are really able to target a specific audience or connect with the potential clients' group. The inbound marketing method requires low-cost channels for communication, and the main concern is about approaching the targeted audience. And this is what makes this process cost-effective and ideal.

This doesn’t mean that you can’t use a good audiovisual production to market your services. Videos are one of the greatest sources to share valuable content with your customers. Video ads are popular among Internet users, mainly on YouTube and Facebook. On the other hand, you will also be able to save on the cost of promotion.

You can catch many leads through inbound marketing and increase the number of bookings for your hotel business. Getting qualified leads means you will be able to close the deal by spending a minor amount. That’s why we recommend making use of digital marketing techniques to grow your business online. Providing quality content helps you to capture leads from people who are interested in your services. You will be able to win more customers and get an increased number of bookings with the help of inbound marketing.

97% of consumers go online to find and research local products and services.

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How to Select the right inbound marketing agency for your Hotels and Resorts

There are many inbound marketing agencies available online. However, not all of them were made equal. It is not an easy decision to choose the right inbound marketing agency. You need to be careful while hiring for an inbound marketing agency.

There are hundreds of companies that are working today, and it can be very difficult to know how to find the right one for your hotel & resort business. Choosing the right agency will show the quality of marketing you are expecting before, and it will help you get the results you are looking for.

You need to know your needs before hiring an agency for your brand promotion. While looking for any agency, you need to check the portfolio and feedback provided by customers on different social media platforms. Keep an eye on the work history, potential, client retention rate, which tools are being used, creativity, service catalog, plan of action, onboarding process, and more.

Here at SEOFIED, we have a team of professionals, our super talented marketers have years of experience in this industry, and they know how to make your brand a big hit. We are experts in promoting companies and brands online, and you will surely love the results generated by our efforts. Try us and get the desired results to boost your hotels & resorts business today.

6 The Benefits of Inbound Marketing for Hotels Chains and Resorts?

Inbound marketing is a strategic approach to traditional marketing because it provides an efficient way of creating the experiences your target audience is looking for on the internet. 80% of people intend to take the company information from different sources. Inbound marketing offers numerous benefits for B2B life science organizations, and all of them give a compliment about each other.

Take a look at 10 different advantages of inbound marketing.

  • Sustainable Inbound Marketing
  • Generates Relevant leads through
  • Enhances Brand Position
  • Inbound Marketing Increases Trust
  • Inbound Marketing is Cost-effective Solution
  • Increased Visibility
  • Inbound Marketing Uses Sales & Marketing Together
  • Only Prospects/Customers Accept Inbound,
  • Inbound Marketing is Managed Under One Platform
  • Inbound Marketing Also Involves Some Traditional Methods Too

Inbound marketing offers great advantages for long-term exposure and capturing more customers. SEOFIED offers professional Inbound Marketing services to help you grow your hotel & resorts business online and boost your sales.

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