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What Is Local SEO?

Local SEO services can ensure that your customers find you locally, and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales. If you’d like to speak with a local SEO specialist, you can reach us at : 912-441-9800

Local SEO is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more local customers, and of course — earn revenue. Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results for customers in close proximity to your business. The goal of local SEO is to appear at the top of search results when potential customers search businesses like yours in their area.

Ultimately, local SEO helps achieve top rankings so more people can find, contact, and visit your local business. Wondering how to rank at the top of search results? Keep reading for our list of local SEO services, designed to boost your online rankings.

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What's Included IN Local SEO?

  • Local keyword research
  • Meta Titles , Meta Keywords and Meta descriptions Update
  • Address added to current website page(s) (if applicable)
  • SEO copy or GMB posts with locally-optimized terms
  • Schema HTML tags addition to address on website
  • Google My Business setup/optimization
  • Google My Business address matching
  • Facebook business page setup or review
  • Facebook check-ins/verification of location
  • Glass door verification/setup of location
  • CitySearch local optimization
  • Active citation data management on 40+ local business websites
  • Updates to location citation information as needed
  • Reporting on citations built per location
  • Notifications for reviews/social interactions across all tracked profiles
  • Positive reviews can be automatically added to your website
  • Monthly reporting calls

Setup of citation software and import of citation information for every location, including:

  • Business details and description (SEO Optimized)
  • Business name, logo, and cover image
  • Hours of operation, phone number, website, address
  • Payment methods
  • Social media links
  • 4 supporting business images uploaded (images provided by client)

97% of consumers go online to find and research local products and services.

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7 local SEO services for earning top rankings

When it comes to how to do local SEO, you’ll need to focus on these local SEO services for your business.

Optimize your Google My Business listingOptimize your Google My Business listing

Google My Business listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “Best Cleaning Companies near me” yields the following results.

The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these shops on the above map, and clicking the results displays the local Cleaner Google My Business listings. These listings contain key information like a company’s address, hours, website, phone number, and even images.

If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.

Build Local CitationsBuild Local Citations

In addition to claiming your Google My Business listing, you’ll also want to build local citations. These citations contain information like your company’s name, address, phone number, and website.

Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, Trip Advisor, and more. Local SEO services from companies like SEOFIED can ensure your citations are updated and driving relevant traffic to your website.

Target KeywordsTarget Keywords

To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content. Let’s look at an example. If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Dentist in Bangalore” or “Award-winning Dentistry in Bangalore”

In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Dental Services,” and highlight various dental services they offer to their local residents. Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.

Monitor Ratings and ReviewsMonitor Ratings and Reviews

For local businesses, it’s crucial to monitor and respond to online reviews.

Ratings and reviews can appear on your website, as well as third-party sites like Google My Business, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews to show customers you take their needs seriously. People look at reviews before visiting local businesses, so keeping your reviews updated and responding to questions and comments will encourage more people to visit your business.

Build LinksBuild Links

Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.

How do you earn links?

Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their content. Search engines like Google consider both the number and quality of backlinks when ranking sites, so it's important to have a strong backlink profile, complete with links from authority businesses in the local area.

Analyze User ExperienceAnalyze User Experience

It’s also essential to provide a great user experience (UX) on your site if you want to attract more local traffic. If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.

Here are a few quick fixes for improving your site’s UX:

  • Streamline your navigation and internal linking to make it easy for visitors to find the information they need.
  • Speed up your site with page speed optimization services.
  • Include visual and interactive elements to engage users.
Implement Mobile Responsive DesignImplement Mobile Responsive Design

The final local SEO service you’ll want to invest in is making your site mobile responsive.

More than half of online searches — nearly 60 percent — occur from mobile devices. Oftentimes, searchers need information while on-the-go, especially when it comes to finding local businesses. The on-the-go-nature of mobile usage makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet. Not sure if your site is mobile-friendly? Check out Google’s Mobile-Friendly test tool, and take it for a spin. If you’re not happy with the results, don’t worry. SEOFIED offers mobile responsive design services to help you improve UX and rank higher in local search results.

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Why is local SEO important?
The benefits of local SEO services

If you're new to SEO, you might ask the question, "why is local SEO important?” There are a few reasons that illustrate the importance of local SEO, and we'll talk about them below. With the long list of services SEOFIED provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways. Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.

Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO because it shows that consumers genuinely make decisions based on location and how close they are to a business that offers what they’re looking for. If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way.

Local SEO

Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is important:

GMB Results Look GreatGMB Results Look Great

First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you'll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking. Not to mention, map packs appear at the top of search results, so customers will see your business first.

Increases Website TrafficIncreases Website Traffic

With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages. With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website. By making it so easy for users to find you online, you can expect increased website traffic.

Increases foot-traffic to Your Physical LocationIncreases foot-traffic to Your Physical Location

Local SEO solutions will also bring more foot-traffic to your location. Many people will search for “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.

Helps You Beat The CompetitionHelps You Beat The Competition

Many of your competitors may not claim their business in Google My Business, which means they won't earn a spot in the map pack. That said, it's as simple as claiming your GMB profile if you want to get ahead of the competition.

Easy to TrackEasy to Track

As we mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing. With platforms like Google Analytics or other website analytics platforms, you’ll be able to see in real-time how your local SEO performs, which will allow you to directly tweak things that aren’t benefiting your campaign. The fact that local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.

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