Choose the Right Keyword
When it comes to reaching potential customers with the help of a search engine, it is important to know essential search terms & keywords people use when they are looking for a good restaurant. That’s why being clear on the right keywords is extremely important. However, when you are paying for every click, you will have to ensure that you aren’t just ranking for keywords that could translate into income & sales for the business, or at least highest quality leads you could easily nurture. There are also many gains you could have in experimenting with the perfect mix of terms & long tail keywords. Since keywords play an essential role in getting PPC ads in front of the customer & paying for your ads at the same time, this is one space where you will have to take the help of PPC experts.
Keep It Local
Unlike other online businesses, your goal is not to reach the whole internet. Most of your customers are looking for somewhere they can eat close to wherever they are. There are many keyword add-ons along with profile settings that will help you stay focused in targeting searchers who are near the restaurant premises. These aren’t just high targeted tactics that will help you connect with people who are searching for restaurants actively in the location. You will also be likely to pay much less for clicks because the search term is specialised & narrow.
With the importance of smartphones growing over the years, the trend for searches on mobile devices has almost exploded. This applies to all sectors- the huge searcher majority can be done using mobile phones, but it is also relevant to restaurant marketing as well.
While a few customers do their own research before leaving their home, you could also bet a decent proportion of them shall be looking for a place to eat when they are out, maybe to meet a few friends or feeling peckish once they are out.
Optimization for mobiles are also essential for a proper PPC marketing campaign. Using mobile phones could also be used to help customers to easily get in touch with you. Instead of searching your phone number once you have landed on the site with a good PPC set up, those potential diners can use a click to call button as soon as they click through the ad. Making it a bit easy for the customers could prove to be a winning strategy in competitive restaurants as well.