A successful restaurant is not one that merely functions. Even if your basics are right & you provide drinks, food & services at a reasonable price, you simply can't rely on just word of mouth in order to generate business & stay busy. Competition can be quite stiff, but all you require is the right marketing for the restaurant, even if it is online or offline marketing. Offline marketing strategies also include newspaper ads, radio mentions & hosting events. Online marketing on the other hand for restaurants is known as digital marketing where you can increase your brand presence through digital channels like websites, Twitter & Facebook.