Digital Marketing Strategies for Logistics Companies in India
At SEOFIED, we implement optimized digital marketing strategies for logistics companies that serve the right purpose of drawing users to your site. We aim to drive organic traffic and convert them into loyal customers. Here are the most effective strategies to implement in Internet Marketing for Logistics Companies in India!
Search engine optimization (SEO)
Search engine optimization (SEO) is a digital marketing strategy that optimizes your web content to rank high in Google search results. When users search for something related to your business, they can find you in search results and visit your site. The key to Search Engine Optimization is to satisfy and fulfill Google’s ranking algorithms requirement. The first thing that we do is targeting relevant keywords in your content.
Our other SEO tactics include :
- Getting qualified backlinks
- Implementing internal links on your site
- Optimizing images and using HTTPS
- Setting up Google My Business and more
By running a successful SEO campaign, we can drive enormous traffic to your website from Google.
Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) is one of the most effective digital marketing strategies for logistics companies to reach users through Google search results. Setting up pay-per-click (PPC) advertising helps running ads at the top of Google’s search engine results pages and offers maximum exposure.
For launching a PPC advertising campaign, use Google Ads to set up your ads and bid on targeted keywords. Whenever someone searches for a specific keyword related to your business, Google will display the ads based on:
- Quality Score based on Google’s assessment of an ad’s overall quality
- Bid amount
We follow an optimal bidding strategy and focus on a high enough quality score. It helps your advertisement to show up for all the right searches and beat out your competitors in the process. We make sure that you only pay for your ads when users click on them!
Social Media Marketing
Did you know the average user spends most of their time on social media? The social media platforms like Facebook and Twitter offer prime opportunities for reaching a targeted audience. We create a social media account for your business and post engaging content like videos or infographics. It helps you attract views and followers that eventually draw people to your website.
You can also consider paid social media advertising campaign to place ads right in users’ social media feeds. Social media advertising ads helps to target audience based on demographics and locations. A combination of paid ads and organic posts makes social media a potential platform to explore an effective digital marketing strategy.
Web design and development
The main aim of our digital marketing services for logistics companies in India is all about leading users to your website. Your website should have a compelling design and functional features to ensure user engagement and conversion. A good website should be intuitive, visually appealing, and functional. Here are some of our best tactics for making your website look professional and attractive.
- Responsive or mobile-friendly
- Optimized page speeds
- Simplified navigation and more
Your website should be well designed and built to lower the bounce rate. We make sure your website satisfies your audience’s needs and expectations. Our expert team of designers and developers make sure to provide a professional website to which the visitors stick around longer and end up converting.
Content marketing involves creating the informative web content or other types of content to attract users to your site. You can create content, like blog posts or multimedia content.It is essential to communicate valuable information with your users via various types of content. The content you create can be about your business or industry at large. Remember to build each piece of content around a specific keyword.
We make sure your content always matches the user search intent. Irrelevant content makes the users feel that the webpage holds no value for them and leaves your website. If Google monitors this, it can rank your business lower in the search results.
Email marketing proves to be the most effective when used as a remarketing strategy. When you target people who have visited your website in the past, it is called remarketing strategy. It is what email marketing does. On your website, it is essential to encourage people to submit their email addresses in return for receiving special discounts or a newsletter. We build out an email list by using the email forms on your website. As the people subscribe, we send them emails to help you land right in their inbox.
When sending emails, make sure you send people relevant content that fulfills their needs, proves to be informative, and promotes your brand. Sending irrelevant emails can drive people to unsubscribe.