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15 Digital Marketing Strategies That Actually Work for Startup
Do you want your startup to scale new heights?
Is it enough to grow your startup with a unique idea, funds, and team?
The year 2020 was challenging for everyone, but it showed us the strength of the internet. Using the internet and some proven digital marketing strategies, startups can experience an increase in conversion and revenue.
Your startup can make the most out of the digital platforms and online marketing. It is all about making a big splash with out-of-the-box thinking.
Do you want to know the effective strategies to reach the target audience available over the online platform and boosts business growth? Here we are presenting the 15 digital marketing strategies for startups!
1. Optimize the Organic Traffic
Do you know organic traffic brings significant conversion to your business?
SEO for Startups is one of the best and most fruitful digital marketing practices that you should not miss!
Search engine optimization (SEO) delivers a higher ROI than other marketing methods. It allows a business to rank on top in search results and increases the inflow of the target audience over the website.
For startups, SEO proves to be an effective way of getting organic traffic from search engines. With Search Engine Optimization, you can continually acquire new customers for your startup. You can optimize your home page, services pages, landing pages and start a blog to get organic traffic from search engines.
There are many benefits of using SEO for your startup, like long-lasting results, increases your reach organically, establishes your business as a brand, proves to be cost-effective with a higher ROI, and more.
SEO is challenging as it requires skills and experience to get the best results.
2. Go For Paid Campaign to Get More Leads
PPC for Startups!
Google Ads for Startups!
Have you heard about PPC or Google Ads?
If you are eager to thrive and achieve instant leads, consider paid marketing campaigns. It is the best strategy for startups.
Whether you are in B2B or B2C, the practice of PPC or Google Ads has good potential.
When the customer search for a service or product related to your business, the paid campaigns, like PPC (Pay Per Click), allow your advertisement to show up on the top of the search engines.
To run the ad campaign, you have to pay the search engines, like Google, Bing, and Yahoo, per every click.
This campaign is a form of simple advertising that shows up your ad created with a relevant keyword to bring customers to your website.
Statistics show that more than 40% of traffic turns out to be qualified leads through this practice. The startup must utilize paid campaign strategies to speed up its growth by getting direct leads.
3. Land in Your Client’s Inbox with Email Marketing
Email Marketing is one of the most effective techniques to grow startups. As a digital marketing strategy, email marketing brings clients to your business and creates a brand presence.
When an email land directly into the target audience’s accounts, it makes them aware of your business, products, and services. A value-oriented email with an engaging message can compel the receiver to respond over the mail and become your client.
A study shows email marketing delivers the highest Return-On-Investment for startups. If you are ignoring email marketing, you may miss out on achieving the desired results.
Email marketing is one of the few digital marketing techniques to consider before launching your company or product. It proves to be a powerful way to establish a direct communication mode with your client.
Ideas for email marketing:
Craft catchy, engaging, and attractive email titles to increase the opening rate.
Keep everything short and simple when writing the body of an email.
Include subheadings, small paragraphs, and bullets to make the content readable.
Never try to sell your product or service directly, and keep the tone cold.
Strategically promote your products and services
Share informative content with them on mail to keep your email subscribers engaged.
Do not send too many emails; two-three emails are enough in a week.
4. Opt for Affiliate Marketing
Affiliate marketing is a digital marketing strategy where you run paid campaigns with a large group of publishers and have to pay them when you receive traffic.
An affiliate marketer promotes another company or its product in exchange for a commission for the sales.
Affiliate marketing is one of the online strategies that help you get relevant customer traffic on your website for improved sales.