15 Digital Marketing Strategies That Actually Work for Startup
Do you want your startup to scale new heights?
Is it enough to grow your startup with a unique idea, funds, and team?
The year 2020 was challenging for everyone, but it showed us the strength of the internet. Using the internet and some proven digital marketing strategies, startups can experience an increase in conversion and revenue.
Your startup can make the most out of the digital platforms and online marketing. It is all about making a big splash with out-of-the-box thinking.
Do you want to know the effective strategies to reach the target audience available over the online platform and boosts business growth? Here we are presenting the 15 digital marketing strategies for startups!
1. Optimize the Organic Traffic
Do you know organic traffic brings significant conversion to your business?
SEO for Startups is one of the best and most fruitful digital marketing practices that you should not miss!
Search engine optimization (SEO) delivers a higher ROI than other marketing methods. It allows a business to rank on top in search results and increases the inflow of the target audience over the website.
For startups, SEO proves to be an effective way of getting organic traffic from search engines. With Search Engine Optimization, you can continually acquire new customers for your startup. You can optimize your home page, services pages, landing pages and start a blog to get organic traffic from search engines.
There are many benefits of using SEO for your startup, like long-lasting results, increases your reach organically, establishes your business as a brand, proves to be cost-effective with a higher ROI, and more.
SEO is challenging as it requires skills and experience to get the best results.
2. Go For Paid Campaign to Get More Leads
PPC for Startups!
Google Ads for Startups!
Have you heard about PPC or Google Ads?
If you are eager to thrive and achieve instant leads, consider paid marketing campaigns. It is the best strategy for startups.
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Whether
you are in B2B or B2C, the practice of PPC or Google Ads has good
potential.
When
the customer search for a service or product related to your business, the paid
campaigns, like PPC (Pay Per Click), allow your advertisement to show up on the
top of the search engines.
To
run the ad campaign, you have to pay the search engines, like Google, Bing, and
Yahoo, per every click.
This
campaign is a form of simple advertising that shows up your ad created with a
relevant keyword to bring customers to your website.
Statistics
show that more than 40% of traffic turns out to be qualified leads through this
practice. The startup must utilize paid campaign strategies to speed up its
growth by getting direct leads.
3. Land in Your
Client’s Inbox with Email Marketing
Email
Marketing is one of the most effective techniques to grow startups. As a
digital marketing strategy, email marketing brings clients to your business and
creates a brand presence.
When
an email land directly into the target audience’s accounts, it makes them aware
of your business, products, and services. A value-oriented email with an
engaging message can compel the receiver to respond over the mail and become
your client.
A
study shows email marketing delivers the highest Return-On-Investment for
startups. If you are ignoring email marketing, you may miss out on achieving
the desired results.
Email
marketing is one of the few digital marketing techniques to consider before
launching your company or product. It proves to be a powerful way to establish
a direct communication mode with your client.
Ideas
for email marketing:
4. Opt for Affiliate
Marketing
Affiliate
marketing is a digital marketing strategy where you run paid campaigns with a
large group of publishers and have to pay them when you receive traffic.
An
affiliate marketer promotes another company or its product in exchange for a
commission for the sales.
Affiliate
marketing is one of the online strategies that help you get relevant customer
traffic on your website for improved sales.
5. Feel the Power of
Content with Content Marketing
Content
Marketing for Startups! One of the most creative ways for a startup to
grow!
Content
is the power ingredient. The significance of content increases when it drives
the leads to your website!
Content
marketing is the digital marketing strategy that allows you to leverage the
power of content to invite traffic over your website that can turn into your
customers.
A
recent report, more than 80% of organizations are actively using content
marketing for their businesses.
According
to some research, content marketing generates three times more leads than paid
search. It is an effective strategy for your business.
Content
marketing also proves helpful for Social Media Optimization and Search Engine
Optimization.
Do
you know any big brands like Blue Apron,
HubSpot, Kissmetrics Buffer, and Mint have skyrocketed their startup
success with content marketing?
Why not you?
The
most powerful aspects of content marketing strategies are website blogging,
guest posts, and content distribution over new sites and magazines. It helps in
strengthening your backlinks and drive direct quality traffic.
Content
Marketing helps to build trust for your brand. It proves to be highly effective
in creating a buzz for your startup.
6. Attract the New
Generation with Instagram Ads
Are
you selling products of daily usage or providing consultation services?
Instagram
Ads can help you in reaching the target audience. With Instagram Ads, you can
reach out to a worldwide audience who can turn out your customers. Statistics
show more than 50% of products get recognized by people through
Instagram.
Your
business can experience an impeccable brand presence on Instagram. Advertising
over the Instagram platform helps target the audience by considering different
factors, like age group, demographics, interest, and more.
The
different ways you can advertise over Instagram:
7. Get Exposure with
Social Media Marketing for Startups
Social
media platforms like Facebook and Twitter are a platform where you can develop
a continuous engagement. You can create and upload posts relevant to your
industry, business, or product.
Social media marketing allows you to establish a relationship with your target audience by establishing two-way communication.
Over
social media platforms, you can connect with people from demographic regions
and dissimilar industries that can turn out to be a helpful connection. It is
one of the best low-cost marketing techniques that have the power to turn your
startup into a profitable brand.
There
are many social media platforms to consider for the campaign. You need to
choose the most engaging social media platforms for your startup marketing to
get the best results and conversions.
Facebook
Ad for Startups can prove to be the most effective way to reach a
broad customer base. Facebook is the most popular social media platform with
many users.
You
can use the Facebook platform to promote your business, service, and any
product. Facebook Ads are low-cost and prove to be a cost-effective way to
promote your business on a popular social media platform.
Twitter
is a communicative social media platform that can also help you grow your
startup. This social media platform can work for B2B businesses and B2C
businesses. Twitter allows you to run different types of ads with various
objectives.
You
can thrive as an established brand over social media by posting daily,
establishing two-way communication, creating a value-oriented post, analyzing
competitors’ strategy, and more.
The
target audience looks over companies’ social media accounts to learn about
their work. You need to stay active over social media platforms and keep all
communication channels open.
8. Look Up to LinkedIn
For Leads
Lead
Generation for Startups! Is LinkedIn the best platform for startups?
If your startup is about B2B services, LinkedIn is the best platform. The LinkedIn platform is the best landscape where you can make business connections and keep your business growing. LinkedIn has a broad base of business and work-oriented audience that requires B2B services.
Here
you can connect to the business prospects and boost your business by leveraging
the connections. The best ways to excel in the LinkedIn platform includes
optimizing your profile, engaging with people, and utilizing the advertising
options.
Through
the LinkedIn platform, you can create connections with corporate people, which
is the best B2b lead generation strategy for startups.
9. Create Visual
Interaction with Video Marketing
YouTube
Marketing for Startups!
When we speak about creating a visual interaction, YouTube comes first to our mind.
Do
you know YouTube is the second most popular search engine in the world? For
this, many brands rely on YouTube to reach out to their target audience.
YouTube
video marketing can increase your brand outreach and create desired online
traction. It enables you to create brand presence by visual interaction and
create awareness about your services and products.
Other
ways to increase your business outreach with video marketing are live sessions
over social media and video platforms.
Other
than YouTube, the best platforms to create visual interaction are Facebook,
Instagram, and Twitter.
10. Consider
Advertisement Through Webinar
How about promoting your products and services through a webinar?
Webinars
can turn out the most effective advertising strategy for startups. It allows
interacting with people directly who are associated with your niche. Webinars
are online events where you create awareness about your services and products
by giving an effective presentation over the web.
11. Establish
Connection with Influencer Marketing
What
is Influencer marketing?
It is a technique where influential people online talk about your products and services.
For
Example:
In
a recent event, during a press conference, at the European
Championship 2021, Cristiano Ronaldo removes two Coca-Cola bottles and
urges fans to drink water. Coca-Cola’s share price drops after Ronaldo’s gesture.
Influencer
marketing technique works well for product-based, e-commerce, and software
products. It allows businesses to gain the attention of people and provides
positive exposure. When an influential person with a good reputation speaks about
your business brand over social networks, it proves helpful in all
aspects.
12. Explore a New Age
Tool- Podcast
Podcast-
a new-age tool to excel for startups! It is a trending and effective digital
marketing strategy for startups.
The
new generation is losing interest in reading and preferring voice assistance
services. For this, podcasts have turned out the best medium for engagement
with the target audience.
You
can start a podcast channel over your website or create a channel over apps. It
directs people right from podcast apps to the website and develops an online
presence.
13. Increase Brand
Presence with Digital PR and Magazines
For startups, it is essential to increasing their brand presence. Digital PR and magazines are the best strategies for startups to boost their presence among businesses of both similar and different interests. It also helps your business to appear in searches.
Digital
PR and magazines are advertising channels by using which you can gain
recognition from the business-oriented audience.
14. Utilize the Google
Display Ads
Startups can effectively utilize Google AdWords to run online ads related to their products and services to get the best results. It helps running online ads within the Google network, including Gmail, YouTube, Blogger, and more.