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15 Digital Marketing Strategies That Actually Work for Startup

15 Digital Marketing Strategies That Actually Work for Startup  

Do you want your startup to scale new heights? 

Is it enough to grow your startup with a unique idea, funds, and team?

The year 2020 was challenging for everyone, but it showed us the strength of the internet. Using the internet and some proven digital marketing strategies, startups can experience an increase in conversion and revenue. 

Your startup can make the most out of the digital platforms and online marketing. It is all about making a big splash with out-of-the-box thinking. 

Do you want to know the effective strategies to reach the target audience available over the online platform and boosts business growth? Here we are presenting the 15 digital marketing strategies for startups!

1. Optimize the Organic Traffic 

 Do you know organic traffic brings significant conversion to your business? 

SEO for Startups is one of the best and most fruitful digital marketing practices that you should not miss! 

Search engine optimization (SEO) delivers a higher ROI than other marketing methods. It allows a business to rank on top in search results and increases the inflow of the target audience over the website.  

For startups, SEO proves to be an effective way of getting organic traffic from search engines. With Search Engine Optimization, you can continually acquire new customers for your startup. You can optimize your home page, services pages, landing pages and start a blog to get organic traffic from search engines.

There are many benefits of using SEO for your startup, like long-lasting results, increases your reach organically, establishes your business as a brand, proves to be cost-effective with a higher ROI, and more. 

SEO is challenging as it requires skills and experience to get the best results. 

2. Go For Paid Campaign to Get More Leads 

PPC for Startups! 

Google Ads for Startups! 

Have you heard about PPC or Google Ads?

If you are eager to thrive and achieve instant leads, consider paid marketing campaigns. It is the best strategy for startups.

Whether you are in B2B or B2C, the practice of PPC or Google Ads has good potential. 

When the customer search for a service or product related to your business, the paid campaigns, like PPC (Pay Per Click), allow your advertisement to show up on the top of the search engines. 

To run the ad campaign, you have to pay the search engines, like Google, Bing, and Yahoo, per every click. 

This campaign is a form of simple advertising that shows up your ad created with a relevant keyword to bring customers to your website. 

Statistics show that more than 40% of traffic turns out to be qualified leads through this practice. The startup must utilize paid campaign strategies to speed up its growth by getting direct leads. 

3. Land in Your Client’s Inbox with Email Marketing 

Email Marketing is one of the most effective techniques to grow startups. As a digital marketing strategy, email marketing brings clients to your business and creates a brand presence.    

When an email land directly into the target audience’s accounts, it makes them aware of your business, products, and services. A value-oriented email with an engaging message can compel the receiver to respond over the mail and become your client. 

A study shows email marketing delivers the highest Return-On-Investment for startups. If you are ignoring email marketing, you may miss out on achieving the desired results.  

Email marketing is one of the few digital marketing techniques to consider before launching your company or product. It proves to be a powerful way to establish a direct communication mode with your client.

Ideas for email marketing:

  • Craft catchy, engaging, and attractive email titles to increase the opening rate.
  • Keep everything short and simple when writing the body of an email.
  • Include subheadings, small paragraphs, and bullets to make the content readable.
  • Never try to sell your product or service directly, and keep the tone cold. 
  • Strategically promote your products and services
  • Share informative content with them on mail to keep your email subscribers engaged.
  • Do not send too many emails; two-three emails are enough in a week.

4. Opt for Affiliate Marketing 

Affiliate marketing is a digital marketing strategy where you run paid campaigns with a large group of publishers and have to pay them when you receive traffic.  

An affiliate marketer promotes another company or its product in exchange for a commission for the sales. 

Affiliate marketing is one of the online strategies that help you get relevant customer traffic on your website for improved sales. 

5. Feel the Power of Content with Content Marketing 

Content Marketing for Startups! One of the most creative ways for a startup to grow! 

Content is the power ingredient. The significance of content increases when it drives the leads to your website!

Content marketing is the digital marketing strategy that allows you to leverage the power of content to invite traffic over your website that can turn into your customers. 

A recent report, more than 80% of organizations are actively using content marketing for their businesses.

According to some research, content marketing generates three times more leads than paid search. It is an effective strategy for your business.

Content marketing also proves helpful for Social Media Optimization and Search Engine Optimization. 

Do you know any big brands like Blue Apron, HubSpot, Kissmetrics Buffer, and Mint have skyrocketed their startup success with content marketing? 

Why not you?                                                                                   

The most powerful aspects of content marketing strategies are website blogging, guest posts, and content distribution over new sites and magazines. It helps in strengthening your backlinks and drive direct quality traffic.

Content Marketing helps to build trust for your brand. It proves to be highly effective in creating a buzz for your startup. 

6. Attract the New Generation with Instagram Ads 

Are you selling products of daily usage or providing consultation services?

Instagram Ads can help you in reaching the target audience. With Instagram Ads, you can reach out to a worldwide audience who can turn out your customers. Statistics show more than 50% of products get recognized by people through Instagram. 


Your business can experience an impeccable brand presence on Instagram. Advertising over the Instagram platform helps target the audience by considering different factors, like age group, demographics, interest, and more. 

The different ways you can advertise over Instagram:

  • Adding stories ads
  • Uploading photo ads
  • Uploading video ads
  • Considering carousel ads and collection ads
  • Creating IGTV ads

7. Get Exposure with Social Media Marketing for Startups 

Social media platforms like Facebook and Twitter are a platform where you can develop a continuous engagement. You can create and upload posts relevant to your industry, business, or product. 

Social media marketing allows you to establish a relationship with your target audience by establishing two-way communication. 

Over social media platforms, you can connect with people from demographic regions and dissimilar industries that can turn out to be a helpful connection. It is one of the best low-cost marketing techniques that have the power to turn your startup into a profitable brand. 

There are many social media platforms to consider for the campaign. You need to choose the most engaging social media platforms for your startup marketing to get the best results and conversions. 

Facebook Ad for Startups can prove to be the most effective way to reach a broad customer base. Facebook is the most popular social media platform with many users. 

You can use the Facebook platform to promote your business, service, and any product. Facebook Ads are low-cost and prove to be a cost-effective way to promote your business on a popular social media platform. 

Twitter is a communicative social media platform that can also help you grow your startup. This social media platform can work for B2B businesses and B2C businesses. Twitter allows you to run different types of ads with various objectives.

You can thrive as an established brand over social media by posting daily, establishing two-way communication, creating a value-oriented post, analyzing competitors’ strategy, and more. 

The target audience looks over companies’ social media accounts to learn about their work. You need to stay active over social media platforms and keep all communication channels open. 

8. Look Up to LinkedIn For Leads 

Lead Generation for Startups! Is LinkedIn the best platform for startups?

If your startup is about B2B services, LinkedIn is the best platform. The LinkedIn platform is the best landscape where you can make business connections and keep your business growing. LinkedIn has a broad base of business and work-oriented audience that requires B2B services. 


Here you can connect to the business prospects and boost your business by leveraging the connections. The best ways to excel in the LinkedIn platform includes optimizing your profile, engaging with people, and utilizing the advertising options. 

Through the LinkedIn platform, you can create connections with corporate people, which is the best B2b lead generation strategy for startups. 

9. Create Visual Interaction with Video Marketing 

YouTube Marketing for Startups! 

When we speak about creating a visual interaction, YouTube comes first to our mind. 


Do you know YouTube is the second most popular search engine in the world? For this, many brands rely on YouTube to reach out to their target audience.

YouTube video marketing can increase your brand outreach and create desired online traction. It enables you to create brand presence by visual interaction and create awareness about your services and products. 

Other ways to increase your business outreach with video marketing are live sessions over social media and video platforms. 

Other than YouTube, the best platforms to create visual interaction are Facebook, Instagram, and Twitter. 

10. Consider Advertisement Through Webinar 

How about promoting your products and services through a webinar?


Webinars can turn out the most effective advertising strategy for startups. It allows interacting with people directly who are associated with your niche. Webinars are online events where you create awareness about your services and products by giving an effective presentation over the web. 

11. Establish Connection with Influencer Marketing 

What is Influencer marketing?

It is a technique where influential people online talk about your products and services. 


For Example: 

In a recent event, during a press conference, at the European Championship 2021, Cristiano Ronaldo removes two Coca-Cola bottles and urges fans to drink water. Coca-Cola’s share price drops after Ronaldo’s gesture

Influencer marketing technique works well for product-based, e-commerce, and software products. It allows businesses to gain the attention of people and provides positive exposure. When an influential person with a good reputation speaks about your business brand over social networks, it proves helpful in all aspects. 

12. Explore a New Age Tool- Podcast 

Podcast- a new-age tool to excel for startups! It is a trending and effective digital marketing strategy for startups. 

The new generation is losing interest in reading and preferring voice assistance services. For this, podcasts have turned out the best medium for engagement with the target audience. 

You can start a podcast channel over your website or create a channel over apps. It directs people right from podcast apps to the website and develops an online presence. 

13. Increase Brand Presence with Digital PR and Magazines 

For startups, it is essential to increasing their brand presence. Digital PR and magazines are the best strategies for startups to boost their presence among businesses of both similar and different interests. It also helps your business to appear in searches.

Digital PR and magazines are advertising channels by using which you can gain recognition from the business-oriented audience. 

14. Utilize the Google Display Ads 

Startups can effectively utilize Google AdWords to run online ads related to their products and services to get the best results. It helps running online ads within the Google network, including Gmail, YouTube, Blogger, and more.